Explore My Works

My work is organized across three key sectors  Government/Public, Technology, and Corporate reflecting over a decade of experience transforming complex ideas into purposeful, visually compelling stories. For me, design goes beyond aesthetics; it is a tool for building connection, trust, and meaningful transformation. Through more than 80 projects spanning technology, public sector, education, and corporate environments, I have led high-impact initiatives grounded in strategic thinking, creating design solutions that not only meet objectives but deliver lasting, positive impact.

  • My portfolio extends beyond technology into the public and non-profit sectors, where I’ve partnered with organizations committed to serving communities at scale. I’ve led creative initiatives for Ontario Public Service, the City of Brampton, the City of Mississauga, and George Brown College, helping translate public values into accessible, impactful communications. At the same time, my commitment to humanitarian causes drives my support for non-profits such as War Child Canada and Plan Canada, Remix, Autism Today Foundation where design becomes a tool for advocacy, awareness, and change. For me, creativity is not only about innovation it’s about building trust, fostering inclusivity, and amplifying voices that matter.

  • As Creative Director, I specialize in shaping brand experiences at the intersection of technology, open source, and high-tech innovation. My work with the Eclipse Foundation has spanned global conferences, ecosystem branding, and large-scale community initiatives, translating complex, technical ideas into clear, engaging visual narratives. Whether designing unified identities for multi-track events like OCX or creating scalable brand systems for diverse open-source projects, I focus on making technology approachable, memorable, and human-centered.

  • I have collaborated with businesses ranging from established enterprises to emerging brands, helping them sharpen their visual identity, brand strategy, and communication design. My work focuses on aligning creative direction with business goals, whether that means building a cohesive brand system, creating campaigns that resonate with target audiences, or designing experiences that elevate customer trust and engagement. By combining strategic insight with bold, contemporary design, I help organizations not only stand out in competitive markets but also connect with their audiences in meaningful, lasting ways.

Technology

Quantiq App Launch Event Microsite:
A Digital Experience Where Design Meets Intelligence

Concept: Quantiq is a conceptual brand exploring the intersection of human insight and intelligent technology. The microsite was designed as a launch-event experience for an imagined AI-driven platform, using a futuristic visual language to express innovation, clarity, and energy.

Design Approach: A modular layout system was developed to establish Quantiq’s identity, supported by dynamic gradients (violet–turquoise–green) that evoke motion and intelligence. A modern geometric sans-serif typeface reinforces clarity and digital precision, while the overall tone balances technological innovation with a human-centered narrative.

Role & Focus:
Role: Creative Direction · Brand Development · UI Design
Scope: Visual system design, interface layout, and brand storytelling
Tools: Figma · Adobe Illustrator · Photoshop

Outcome: A cohesive event brand concept demonstrating how design, narrative, and interface systems can work together to create a clear and engaging digital experience.

Eclipse.org:
Modernizing the Digital Experience for a Global Developer Community

During my time at the Eclipse Foundation, I served as Creative Lead on the redesign of eclipse.org, helping guide the visual direction and user experience of the platform used by millions of developers. Working collaboratively with cross-functional teams, I contributed to refining the visual identity, improving navigation, and introducing a more cohesive design system that strengthened clarity, accessibility, and consistency across the site.

All work referenced was created as part of my professional responsibilities while employed at the Eclipse Foundation and remains the property of the organization.

Open Community Experience 2024 (OCX24):
Building a Cohesive Visual Identity Across Event Touchpoints

For Open Community Experience 2024 (OCX24), I led the development of a bold visual identity system that unified the event across multiple touchpoints—from logo applications and colour language to digital, print, and environmental design. The work included multi-channel assets such as website visuals, social media graphics, event collateral, and booth/exhibit materials. The cohesive design system helped create a clear, recognizable presence and delivered a consistent brand experience for attendees across platforms.

Project completed as part of my role at the Eclipse Foundation..

Government and Public

I designed the Annual Report for the Ontario Public Service Commission, translating complex policy and workforce data into a clear, accessible visual narrative. The report’s layout, graphics, and information design helped communicate key public-sector priorities with clarity and professionalism. My focus was on creating a format that was both visually engaging and aligned with government accessibility standards. 

In 2012, I was responsible forredesigning, reformatting, and rewriting the Ontario Public Services Career portal. Based on Cabinet Office mandate, I have focused on delivering an ac-cessible, tast and easy user experience throughout the website through improving and organizing its Information Architecture, as well as depicting brand image as a single, one employer, one voice through information architecture, and landscape. Here there is a presented page of the future look and architecture of the Ontario Public Services Careers Portal. This new look will be probably launched late fall.

City of Brampton

I designed a flexible newsletter template for the City of Brampton, creating a clear and accessible layout that allows staff with no design background to easily update and produce consistent communications. I was responsible for redesigning both internal and external websites.

George Brown College

At George Brown College, I led the visual design for the launch of their new learning management system, Cornerstone. I created the interface look-and-feel, built a cohesive iconography system, and developed graphics that improved usability and student engagement. My work established a clear, accessible visual language that supported faculty, learners, and program administrators. This project combined UX thinking with strong visual design, helping modernize the college’s digital learning environment. 

Remix:
Visual Identity for the REMIX Youth Social Mobility Movement

Remix is a youth-led social mobility movement focused on empowering young people through opportunity, community, and personal growth. As Creative Director and Designer, I shaped the visual direction of this banner to express energy, optimism, and transformation through bold gradients, expressive human imagery, and dynamic graphic elements. The concept explores youth-driven visual themes aligned with REMIX’s mission to uplift young people across London, blending vibrant colour, modern layouts, and expressive photography to create an inclusive and action-oriented brand language. Strong typographic hierarchy and directional composition guide attention and encourage engagement, reinforcing a sense of momentum, possibility, and forward movement.

Art Gallery of Ontario –AGO
Exhibition & Memorial Design

A series of exhibition posters created for the Art Gallery of Ontario, using bold composition, expressive colour, and strong typographic hierarchy to reflect the energy of contemporary art programming. One of the pieces honours Mostafa Asadollahi (1950–2024) an influential Iranian graphic designer, public cultural figure, and former President of the Iranian Graphic Designers Society created for a memorial gathering and poster exhibition celebrating his legacy within the international design community.

Corporate and Business

A selection of brand, marketing, and communication design developed for corporate and commercial clients. These projects focus on translating complex business ideas into clear, engaging visual systems through strong typography, structured layouts, and contemporary visual language. From event campaigns and corporate publications to brand identity and marketing materials, each piece balances strategic messaging with refined design to strengthen brand presence and support meaningful audience engagement.